Advertising Policy
Since most of TheSynapse network (thesynapse.net and cme30.eu) content is free to the end user, TheSynapse Network accepts advertising on from third parties (“Advertisers”) in order to be able to cover the expenses involved. Advertising may include third party banners, badges, contextual advertising and content created or provided by an Advertiser (collectively referred to as “Advertisements” or “Advertising”). The Advertiser is responsible for the accuracy and objectivity of their Advertising. This may also include direct support and sponsorship of Continuing Medical Education acitivities.
In the case where any advertiser sponsors the production of any of TheSynapse content, including but not limited to Continuing Medical Educational Activities, the content is developed independently of the advertisers and the advertisers do not influence the scientific content in any way, both directly and indirectly.
The following guidelines have been established by TheSynapse to govern various aspects of Advertising on properties within the TheSynapse Network.
The guidelines in this policy govern issues like acceptance of Advertisements by TheSynapse, how Advertisements are displayed on the TheSynapse Network, and the removal of Advertisements from the TheSynapse Network. TheSynapse has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the TheSynapse Network. TheSynapse may change this policy at any time in its sole discretion by posting a revised policy to the applicable TheSynapse Property.
TheSynapse has sole discretion for determining the types of Advertising that will be accepted and displayed on the TheSynapse Network, and under no circumstances will TheSynapse’s acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes, or promotes the products or services.
TheSynapse will not knowingly accept Advertising that, in TheSynapse’s opinion, is not factually accurate and in good taste.
There are certain categories of Advertisements that TheSynapse will not knowingly permit on the TheSynapse Network at any time. These categories include but are not limited to the following:
Illegal, ‘objectionable’, ‘ineffective’ and/or ‘dangerous’ products (TheSynapse reserves the right to determine what is ‘objectionable’, ‘ineffective’ and/or ‘dangerous’), fraudulent, deceptive, illicit, misleading or offensive material material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the TheSynapse Network.
- alcohol
- weapons, firearms, ammunition, or fireworks
- gambling
- pornography or related themes
- tobacco use of any kind
- the simulation of news or an emergency
- unreasonable, unlikely or extraordinary product or service claims
- media or messages that contain unsubstantiated “miracle” weight loss or other exaggerated
- claims of cure
TheSynapse recognizes and maintains a distinct separation between Advertising and TheSynapse’s editorial content. The content of TheSynapse network is not influenced in any way by any of the advertisiers. All Advertising on the TheSynapse Network will be clearly and unambiguously identified. TheSynapse will not allow any Advertising on the TheSynapse Network that is not identified with the label of “Advertisement”, “Information From Industry” or a similar designation indicating that the Advertising is being provided by or on behalf of an Advertiser.
A click on an Advertisement may only link the end user to the Advertiser’s site or to relevant sponsored content area on a TheSynapse Property.
TheSynapse retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on a TheSynapse Property based on TheSynapse delivered search results. Content listed in search results is displayed with its source, e.g., “TheSynapse News” or “Journal Article.”
TheSynapse reserves the right to decide at any time in its sole discretion whether it will accept, reject, cancel, or remove Advertising from the TheSynapse Network. TheSynapse cannot provide any assurances that Advertisements will perform without error on all platforms, including websites and mobile applications.
It is the Advertiser’s responsibility to comply with all domestic and foreign laws and regulations applicable to its Advertising within the TheSynapse Network (and to include all legally required legends, disclosures and statements in such Advertising), including without limitation the current local and international guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising. TheSynapse will not monitor compliance with such laws and regulations. However, TheSynapse reserves the right to review all Advertising for compliance with applicable laws and regulations and, if TheSynapse becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, TheSynapse may remove the Advertising from the TheSynapse Network.